As the old saying goes, “The customer is always right.” Even if some of your employees or managers might not believe this, it must be practiced by everyone at your company in order to be successful. Companies that find themselves struggling to hold onto clients/customers should look at the customer service being provided. If you give killer customer service to clients/customers and job candidates, your company should be highly successful. Here’s how…
Happy Employees Lead to Happy Customers
An important thing to remember here is that happy employees lead to happy customers. Because of this notion, you need to do everything possible to make your employees happy. This includes treating them fairly at work, offering benefits and perks, rewarding employees for their hard work and much more. When you do not keep your employees happy you run the risk of them not providing strong customer service to clients.
Use Guidelines and Not Rules
Companies establish policies and rules because they might not trust their employees to do the right thing. But, when it comes to providing customer service, try to use guidelines instead of rules. Guidelines will help employees better do their jobs when it comes to dealing with customers. Guidelines allow employees the opportunity to make decisions on their own when it comes to helping customers. The worst thing an employee can do is tell a customer he or she cannot do anything for a customer because of a company rule or policy.
Treat Candidates Like Customers
You also need to treat your job candidates like customers. They are choosing your company as much as you are choosing one of them for the open job. If you do not treat them well while they are in your presence, it is likely he or she will turn down an offer of employment, remove themselves from the running or badmouth the company to friends who might apply there. Make sure you welcome candidates to your office at the front door, offer them water, show them around, give them a tour of the office, introduce them to everyone they see and much more.
Turn Customer Complaints Into Opportunities
Make it a point to turn any and all customer complaints into opportunities. These opportunities should be learning opportunities for everyone involved. Do not be the company that views customers complaints as problems. When you do this, nothing is gained from it or fixed and your company’s image will suffer. Tell your employees to look for learning opportunities in every customer complaint so they can improve their customer service skills and keep customers happy.
Go Above and Beyond for Customers and Candidates
As a company, you must do whatever possible to go above and beyond for customers and candidates. This should be done on a regular basis in order to keep both factions happy. You don’t have to spend a ton of money to make this happen either. Consider offering customers upgrades to products or services either for free or for a percentage off the price.
Providing killer customer service to clients and candidates is important in today’s competitive business world because it can mean the difference between success and a poor image.