When candidates visit your corporate website, your social media accounts, and read about the company in the news, how well does this online presence blend with the kind of corporate culture you are trying to portray? Many times, companies put a lot of effort into their marketing only to find out it’s coming up short for recruitment purposes. Candidates can be highly critical when it comes to deciding IF they want to apply to work for a company that may not share their same values. This is why it’s critical to develop a strong online presence that speaks to a positive culture.
Here are some things any company can do to ensure they are portrayed in a candidate-friendly light.
Update your company website and your job listings
When job seekers are reviewing career opportunities, they can be judging the way the company website looks. If it’s been updated recently and has a positive brand, then they are more confident applying for work. If the website looks like it hasn’t been updated since the dawn of the Internet, or if job postings are outdated, these factors will not go unnoticed by job candidates.
Mixed messages and poor information on social networks
Does your company have a central person or team dealing with the social networks, or is it a free-for-all? Inconsistent messaging, odd posts, and even potential offensive content could be hurting your company’s chance of hiring the best people. Make sure your marketing team syncs with the hiring team at frequent intervals to avoid this kind of mixed messaging.
If there a Web-friendly way of applying?
Candidates today are turning to their mobile devices for finding and applying for work. If your company has not developed a mobile version of the company career portal or created a mobile job app, you are missing out on many great candidates. Use a mobile app that’s simple to use and streamlined for job applicants to use. Try a ready-made career app to make this a quick and easy step, and get your website set up as interactive with all mobile devices.
Promoting the company career opportunities
You cannot expect candidates to find your company without doing a little marketing to get the word out about job opps. Attend career fairs, participate in job fairs, partner with a staffing agency, and more to market your careers to job seekers. The company doesn’t have to have a huge budget or team to accomplish this, just keep it simple and focused.
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