Your sales cover letter is an essential part of your application, serving a vital role when it comes to making a positive first impression. When you craft your cover letter, you want to make sure it discusses the right information in the best possible way. To help you create a flawless sales cover letter, here are some tips worth following.

Hiring managers are busy individuals, so you need to catch their attention within the first couple of lines of your sales cover letter. One easy way to do just that is by highlighting your most relevant skills quickly, using them to draw the reader in and make them want to learn more.

Which skills you present needs to be based on the vacancy announcement. However, it’s always wise to quantify these details whenever possible, as numbers often catch the eye and help provide the hiring manager with valuable context.

If an educational requirement or mandatory certification is listed in the job posting, you can also include those details early in your sales cover letter to show you have the necessary credentials.

Once you’ve covered the most important skills, it’s time to dive into your accomplishments. Choose achievements that are particularly relevant to the role, and quantify the information as much as possible. Numbers and metrics help you demonstrate your potential value to the company in a way that is more concrete than simply using your words.

Hiring managers often seek out candidates who are passionate about their field and the opportunity itself. When you write the closing paragraph to your cover letter, make sure your enthusiasm is clearly on display.

Let the hiring manager know why you think you are a great fit, as well as why the position interests you. Thank them for their time, but also express how excited you are to learn about the next steps or hear back from them.

Also, make sure your contact details are easy to find in your cover letter. For example, list your email address and phone number immediately after your name at the end of your letter, ensuring the hiring manager knows how to contact you if they want to schedule an interview.

Ideally, your sales cover letter needs to be both easy to read and generally pleasing to the eye. This typically means you need to pay special attention to your stylistic choices when constructing the document.

For example, choosing a font that is clear and without unnecessary flourishes ensures the hiring manager can easily review the content. Plus, it makes it easier for automated screening technologies to scan through the information. Similarly, you need to make sure your text is an appropriate size, with 10pt generally being considered the minimum.

When it comes to paragraph sizing, try to limit the length of each paragraph. In most cases, a long block of text is more difficult to read than several smaller sections, so break up your content to incorporate whitespace and improve the visual flow.

By following the tips above, you can craft a stellar cover letter that is almost certain to catch the hiring manager’s attention. If you are interested in learning more or are seeking out new job opportunities, the professionals at The Advance Group can help. Contact us today to discover how our expertise can benefit you.