Today, professionals have an increasing number of choices when it comes to employers. Along with local opportunities, the rise of remote work has broken geographical barriers, allowing those with the right skills to work for companies all across the country from the comfort of their own home.
Plus, candidates are doing an increasing amount of research before applying for jobs. They are digging much deeper than just reading job ads, also spending time reading employee reviews, assessing the company on social media, and more.
As a result, employers need to do more to catch the attention of top talent than ever before. If you aren’t sure where to begin, here are three ways to make your company attractive to future employees.
1. Cultivate Your Employer Brand Strategically
Your employer brand is a reflection of what you have to offer your workforce. It’s a public presentation that highlights key differentiators, allowing candidates to get a fuller understanding of why you’re a better option than your competitors.
Ideally, companies need to work to develop their employer brand strategically. This includes everything from defining your company mission and values, honing your brand voice, and engaging with candidates to enhance their experience.
With a strong employer brand, you’ll do more than attract more candidates; you’ll also connect with job seekers that align better with your needs and culture. This improves the quality of your talent pool, ensuring it’s brimming with right-fit professionals at all times.
2. Encourage Ambassadorship
Overall, candidates are more likely to trust information when it comes from an individual instead of the company. That means your current workforce is a recruitment asset.
By encouraging your employees to become ambassadors for your company, you can reach job seekers who may otherwise bypass your opportunities. Along with tapping their own networks, they can reach out to or connect with enticing prospects, increasing the size of your talent pool.
In some cases, you may need to offer training to help your employees function as ambassadors. Additionally, you may want to launch an official referral program, giving them a place to point candidates who may be ideal for an open position.
3. Keep an Eye on Your Reputation
Social media platforms, sites like Glassdoor, and a slew of other online destinations make it easy for current and past employees to share their thoughts about working for a company. Since the information is readily available, many job seekers read those reviews when deciding whether to apply for a position. If you aren’t keeping an eye on your reputation on sites like those, and what’s being shared doesn’t show your company in a positive light, you may be missing out on talent.
While you may not be able to get reviews removed, you can typically respond to them. Thoughtful, public replies not only show that you’re willing to listen to criticism but that you’re also open to engaging in a transparent dialog. That can go a long way toward preserving your reputation.
Ultimately, all three of the tips above can make your company more attractive to candidates. If you’d like to learn more about how you can achieve recruitment success, the staff at The Advance Group can help. Contact us today.