Text Is the New Email: Are You Using It?

In most workplaces, email has long been the standard approach for communication. The issue is, email isn’t what many of today’s candidates and professionals prefer. Instead, many Millennial and Gen Z candidates and employees actually favor texting over email.

When a workplace doesn’t use texting, they are missing out on critical opportunities. Their recruitment efforts may not yield the desired results, or they might struggle to reach employees promptly when sharing information.

By adding texting into the mix, companies often experience benefits. They may improve time-to-fill when hiring, increase candidate engagement, speed up onboarding, and ensure that critical details make it to employees quickly.

If you are wondering exactly how texting can benefit your business, here’s what you need to know.

How Texting Can Benefit Your Company

Text messaging typically has higher engagement rates than email. Not only is a text message more likely to get noticed when it arrives, but the odds of the message getting lost in a sea of incoming communications are also smaller.

While emails may get buried under a mountain of newsletters or spam, that typically isn’t an issue with texts. As a result, it’s often a more effective approach when you want to connect with a job candidate or reach out to an employee.

Texting is also inherently mobile-friendly. Since many professionals rely heavily on their smartphones for communication, using an approach designed to work well with these devices is wise.

For example, creating an automated, text-based job application process could increase your number of applicants, all because sending in their information is simple and convenient. That approach could also work for onboarding, speeding up a critical part of the hiring process.

With open rates for text messaging being particularly high, it’s also great for sharing critical information with employees. You can provide workplace updates in a way that’ll get noticed. Plus, you can use the platform to support their well-being by using it as a platform for checking in and gauging how they’re doing.

What You Need to Do to Add Texting into the Mix

If you’re going to introduce texting into your recruitment, onboarding, and employee engagement processes, the first step you’ll need to take is requesting permission from candidates and workers. Due to the Telephone Consumer Protection Act (TCPA), you often need consent before sending an automated text message.

Since many recruitment-related texts can fall into that category, securing consent from candidates is essential. The same goes with many types of messages that you might send employees, so you’ll want their permission as well.

After you start gathering consent, you may need a texting platform to streamline various messages. For example, you’ll be able to automate the release of vacancy announcements, ensuring the information reaches job seekers who potentially qualify for the role.

You could also schedule onboarding-related messages in advance, allowing them to roll out strategically. Plus, many systems have emergency-based options that will enable you to alert your entire workforce to an issue, such as an unexpected closure due to inclement weather.

By implementing the right text messaging platform, you make this form of communication easier to manage. As a result, you can achieve exceptional results with less ongoing effort, boosting productivity, too.

If you’d like to learn more about why texting is a brilliant addition to your communication plan, the team at The Advance Group wants to hear from you. Contact us today.

 

 

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