Social media isn’t going anywhere. There are a lot of small businesses out there that have been hoping social networking is just a passing fad that will eventually go away. That isn’t happening however. Business owners who don’t rush to embrace social media run the risk of being left behind by those who have invested in this course for their businesses.
Why is Social Media a Business Must?
If you’ve waited this long to join in, there’s probably a small part of you that thinks it can’t be all that important. For some people, their understanding of social media is that it is nothing more than playing games on Facebook or some giant online chat room where former high school friends and “frenemies” get together to compare notes twenty years later. There are a lot of myths out there about using social media in the business world.
The truth of the situation, however, is that social media represents so much more than chatty encounters and unwelcomed distractions for employees. It’s a tool for building relationships with your customers that goes far beyond anything that’s ever been available to business owners before. It’s a means of giving your customers access to you as the business owner so their voices can be heard. More importantly, it gives your customers access to you so that they can feel as though their opinions, questions, concerns, and even complaints matter to you.
Why Doing Nothing Doesn’t Work
Doing nothing has been the “go to” choice for many businesses in the past. It has worked – to some degree. Now, however, customers expect businesses to offer a social connection of some sort. If you’re not actively participating in some form of social media that’s widely accessible to your customers, then you’re likely to lose some of your customers to businesses that are available to them via social media.
It’s also becoming increasingly difficult for businesses to build a significant web presence without the boost social media provides. The bottom line is that your business can’t afford to skip social media. It’s too important for your success.
How to Make Social Media Work for You
Of course, walking blindly into the world of social media could completely backfire on you. That’s why you need to set goals for the social media outcome you’re interested in achieving. Then you need to come up with a substantial plan designed to help you achieve those goals. These are a few things you can do that will utilize social media in a meaningful and positive way for the sake of your business:
1) Raise awareness about causes, campaigns, products, and services.
2) Start conversations about important issues and upcoming events.
3) Ask customers what solutions they’d like to see from your business.
4) Point out worthy causes and influential people in your industry.
Perhaps the most important reason for you to take the reins and control the social media conversation about your business is that if you don’t control the conversation, your competitors will. No business today can afford to let its competition control its social media presence.
Enjoy a previous post from Advance Staffing Solutions on this topic here: