Most companies know that having a diverse workforce makes businesses more innovative and profitable. However, if you don’t have an inclusive candidate experience, meeting your diversity goals is incredibly tricky.
Fortunately, minor adjustments to your hiring process can make a significant difference. If you want to make sure you’re creating an inclusive candidate experience, here are some tips that can help.
Follow Accessibility Best Practices When Designing Your Website
Many candidates prefer to complete job applications through company career pages. However, if your website isn’t designed with accessibility in mind, specific candidates may struggle to use that approach. As a result, you might miss out on exceptional talent.
When creating your website, make sure you embrace accessibility best practices. Ensure that videos come with subtitles, allowing those with hearing difficulties to get total value out of the content. Add alt text to any images, giving those with visual impairments a way to learn what’s contained in the pictures. Choose colors that work well for everyone, including those with various forms of color blindness.
It’s also wise to include simple, clear instructions throughout your online application. Additionally, make form labels logical and straightforward. That way, everyone can easily navigate the process, including those using screen-reading technology.
Update Job Listings to Include Inclusive Language
When designing your job ads, review them with diversity and inclusion. First, make sure that any language in the description isn’t unnecessarily gendered. Additionally, avoid terminology that’s viewed as highly masculine or feminine.
It’s also wise to avoid job titles that may be culturally insensitive. For example, using “ninja” and “guru” in job titles is considered disrespectful or inappropriate to many people.
Essentially, you want to remove any words or phrases that are either exclusionary or potentially offensive. By doing so, you make it easier to connect with a broader range of candidates.
Make Sure Your Imagery Showcases Diversity
Many companies use images on their websites or job ads to represent their workforces. However, not all employers focus on diversity when choosing the pictures to include. If the imagery doesn’t feature professionals from various backgrounds, it may make minorities feel unwelcome. Similarly, if only one gender is in the pictures, the others may shy away from your job openings.
Ideally, you want to include images that showcase diversity in your organization. By doing so, you’ll have an easier time connecting with candidates.
Discuss Your Commitment to Diversity and Inclusion
Openly discussing your diversity and inclusion initiatives can go a long way. Since that’s the case, make sure your commitment is clear. Showcase any relating mission or values statements in your job ads. Additionally, highlight it on your career page.
Ultimately, creating an inclusive candidate experience is typically more accessible than expected. By making some of the adjustments above, you can improve your process quickly.
If you’d like to learn more, the staff at The Advance Group wants to hear from you. Contact us today.