Generation Z is becoming a larger part of the workforce each and every day. As a result, finding a way to market manual labor jobs in ways that connect with these younger workers is increasingly essential. Otherwise, companies may miss out on exceptional talent, a situation that could make navigating existing labor shortages even harder to manage. Fortunately, connecting with Gen Z job seekers isn’t as challenging as it often seems.
Here are some effective strategies for advertising manual labor jobs to Gen Z candidates.
Utilize Social Media and Online Job Boards
Gen Z is a digital-native generation. They often turn to technology when seeking out opportunities, and, as a result, companies need a strong digital presence if they want to get on these job seekers’ radars.
Typically, social media is a go-to option for advertising manual labor jobs to Generation Z candidates. Favor platforms that are popular with this younger generation including YouTube, TikTok, and Instagram. Create compelling, engaging content that provides value as well as highlights the merit of manual labor jobs at your company. By demystifying what a manual labor position entails, it can make the roles feel more accessible to Gen Z candidates that aren’t familiar with the work, leading to more candidates.
Additionally, make sure that job ads are posted on online job boards. Again, Gen Z candidates favor digital approaches when conducting job searches. By listing the opening on job sites they frequent, it’s easier to connect with them.
Emphasize Meaningful Work and Impact
Gen Z values meaningful work and making a positive impact. When advertising manual labor jobs, highlight how the work contributes to the community or environment, or furthers a grander mission. When possible, showcase real-life success stories that show how the company’s offerings or philanthropic efforts made an impact beyond boosting profits.
Ideally, you want to present this information in several areas. Discuss it directly on social media and the company’s website. However, also mention it in job listings to ensure it’s viewed by candidates, as that makes your business a more appealing employer to those seeking opportunities.
Highlight Career Growth and Development Opportunities
Gen Z candidates are early in their careers, so they have long-term aspirations beyond their next role. As a result, they prioritize career growth and continuous learning opportunities when evaluating employers.
Showcasing opportunities for advancement and skill development in manual labor jobs can make these roles more enticing, as it can counteract many misconceptions about working in these types of positions. Highlight training programs, apprenticeships, mentorships, and paths for advancement. That way, it’s clear that growth is possible if they join your workforce.
Contact the Advance Group Today
Ultimately, the strategies above help companies speak to Gen Z’s priorities and values, all while ensuring that job listings are present on platforms they use regularly. If you’d like to learn more or want support from skilled recruiters to ensure you connect effectively with Generation Z job seekers, The Advance Group wants to hear from you. Contact us today.
