Attracting talent in today’s competitive market is tricky, particularly for manufacturers. Many candidates have misconceptions about the manufacturing industry, and that keeps them from exploring career opportunities in the sector. Plus, what manufacturing companies have to offer their employees isn’t as broadly understood, and that further limits access to discerning talent concerned about career longevity, the environment, and other aspects of the role.
That’s why having a strong employer brand in manufacturing is essential. Fortunately, it’s not overly difficult to build a compelling brand.
Here’s how you can get started.
Define and Communicate Your Company Culture
When building a strong employer brand, defining and communicating your company culture well is critical. Have a clear vision, mission, and values that align with your business goals. Share this information with your employees internally, as well as with clients and customers.
Additionally, use a variety of channels – such as your website, social media, and job postings – to showcase your company culture. Highlight the positives of working for your organization, ensuring candidates can see why working for your company is a wise choice.
Emphasize Career Development Opportunities
Many candidates fear that manufacturing jobs can’t become rewarding careers. By showcasing your commitment to employee training and development, as well as highlighting pathways for advancement, you can alleviate those concerns.
If you want to go the extra mile, highlight employee success stories. By showing how various workers took advantage of the opportunities you provide, you’re also showcasing your willingness to invest in their career success and your tendency to promote from within, both of which are attractive to top talent.
Highlight Employee Benefits
When you’re trying to attract talent, you need a compelling employer value proposition. By including details about salary ranges and benefits packages, you’re creating a feeling of transparency, which is beneficial. Plus, it helps job seekers see everything they can gain by accepting a job at your manufacturing company, ensuring they understand all that your business brings to the table to support its workforce.
Showcase Technological Advancements
Manufacturing environments are increasingly incorporating technologies that streamline operations and improve efficiency. What many companies don’t realize is that these implementations are often intriguing to candidates, particularly those who are tech-savvy. It makes your workplace seem modern and innovative, both of which work in your favor when hiring.
Leverage Employee Testimonials and Advocacy
In many cases, candidates trust the perspective of your current employees more than claims made directly by the company. Ask your workforce to write testimonials that highlight why your workplace is an excellent option for a successful career. Have them discuss their experiences freely and engage with potential applicants that may have questions. By doing so, your workforce becomes your advocate, which can lead to greater recruitment success.
Ultimately, all of the strategies above can help your manufacturing company build a strong employer brand. If you’d like to learn more or are interested in partnering with a recruitment agency to immediately increase your access to top talent, The Advance Group wants to hear from you. Contact us today.
